SOFTWARE

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Customer Management
Market
Strategies
Key Figures
Scientific Experts
Customer Management
Market
Strategies
Key Figures
Scientific Experts

SOFTWARE

DOOR creates flexible, transparent and efficient working conditions by connecting data of different software. Thereby, it creates a workspace which is not bound to time or place.

DOOR:

  • The tool for qualitative customer relationship management unique – today and in the future
  • The implementation of strategic levers for controlling and monitoring
  • Plan, display and evaluate the individual customer journeys
  • Analyze the market on an individual structural single customer, indication and tool basis
  • A KPI management to lead and control
  • Scientific Experts, network special accounts across areas and manage them together
  • A control loop of data collection, analysis, evaluation, reflection, adaptation and control, classic or agile
  • The sum of many systems and a little more
Door Sys - Software

CUSTOMER MANAGEMENT

The feature customer management comprises four areas: Planning, Budget, Evaluation and Studies. The organization unit provides an annual planning, as part of the service tool. Further it provides an individual annual and budget plan for every employee.
Planning
Budget
Evaluation
Studies
Customer management - planning

Planning

To generate a high quality analyses the projects and accounts are split into features:

  • Employees can define operative projects/accounts and related actions as part of their annual planning. All planned projects are comprehensibly updated in the system. Thus, the newest planning overview is available prior to the overview provided by the CRM or ERP system.
  • The calculated budget is split into product, indication, tool, and according to their affiliation: clinic or primary care
  • Every organizational unit can connect different projects
  • Projects can use targeting and segmenting.
  • Projects can be evaluated
  • Projects can be assigned to account doctors
  • Project specific documents can be management

For every organizational unit the visual presentation of all data points is fully automated and up to date.

Customer management - planning
Customer management - budget

BUDGET

Two evaluations can be conducted by accessing the management unit:

  • Budged management: graphically displayed by charts and diagrams
  • Budged allocation for the primary care or clinical sector

 

Customer management - budget
Customer management - evaluation

EVALUATION

A graphical presentation of projects and actions is offered as dashboard option. This option allows defined criteria to be displayed by charts and diagrams.
Customer management - evaluation
Customer management - studies

STUDIES

The NIS management assures a continues and complete tracking of a study. The software captures all data and presents it clearly and accessible in the dashboard. All relevant information is continuously gathered, i.e., the creation of the study in the system, the automatic supply of internal (CRM) and external data and the completion of the medical folders.
Customer management - studies

MARKET

The Market area comprises three areas: Product Launch, Indication and Analysis. The sales department continuously collects market data on the usage behavior of institutions for its own and third-party products and thus always has an up-to-date overview of the market. In addition, the distribution of product sales is monitored and subsequently analyzed.
Product Launch
Indication
Analysis
Market - product launch

PRODUCT LAUNCH

The module product launch is used by sales representatives who add data relating to institutional usage behavior. This expertise is pooled on the unit of sales representatives regional and sales managers. By representing the combined expertise, it provides an immediate, proficient and current market overview.
Market - product launch
Market - indication

INDICATION

The sales representative distributes the packaging units assigned to him, according to product use on a monthly basis. In addition to the packaging units, the distribution channel and the territorial affiliation are also mapped for each customer. In this way, the progress of the distribution can be viewed across all organizational levels.
Market - indication
Market - analysis

ANALYSIS

The packaging units distributed by the sales representatives are analyzed. It is possible to select according to various filters, such as organizational unit, timeline, distribution channel or indication. The product distribution is displayed as quantity and percentage distribution.
Market - analysis

STRATEGIES

DOOR Strategies

According to the method

  • OKR (Objectives and Key Results )

for agile strategy implementation, the objectives (where do I want to go, or what do I want to achieve?) are defined in the customer management planning, made assessable with high intensity by the work groups and monitored under the Strategy feature.

The effect is finally visible via the analysis of the Market feature and completes the targeted control loop.

The dashboard shows the respective target achievement level of the selected organizational unit.The degree of target achievement is weighted by value, status and number via the objectives/actions and compared with the corresponding targets.

DOOR Strategies

KEY FIGURES

DOOR Key Figures
The KPIs are defined, mapped and monitored for individual organizational levels.

In customer management planning, the KPIs are provided under which actions are to be created. The KPI dashboard serves as the basis for the quarterly meetings between sales representative, regional management and BRM.The number of actions per KPI and their status define a point value, which is compared against a target value in the evaluation.

DOOR Key Figures

SCIENTIFIC EXPERTS

SCIENTIFIC EXPERTS
The scientific experts are managed by the medical liaison managers. The medical liaison managers administer the presentation of the scientific experts within the software.

The treatment of scientific experts is ensured by connecting all employees. This software tool features two areas: Scientific experts as distinct accounts and scientific experts – the dashboard.

Scientific experts as special accounts

The relevant data of the scientific experts are added to the software and specific actions are determined.

The actions offer features with different evaluation scenarios and ensure the automatic creation of an internationally required report.

Scientific Experts – dashboard

Dependent on the chosen dashboard function relevant aspects are graphically displayed using charts and diagrams.

SCIENTIFIC EXPERTS
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